Las Vegas-based consultancy SCCG Management has announced an expansion of its partnership with SnapOdds – a sports betting technology product developed by Snapscreen. 

Previously focused on business-to-business (B2B) applications， SnapOdds utilises content recognition software for live TV and streaming events. 

Users can snap a photo of a live event on their mobile phones and instantly access related results before proceeding to make purchases or bets.

This new expansion signals a shift towards a consumer-facing strategy， with SCCG Management and SnapOdds concentrating on developing a B2C app， mobile web presence and social media engagement. 

The transition to a B2C model aims to capitalise on the anticipated popularity of the SnapOdds app， offering a means of acquiring and retaining users， as well as presenting an opportunity for advertisers and sponsors.

Stephen Crystal， Founder and CEO of SCCG Management， commented: "Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. 

“The shift towards a B2C model opens up unprecedented opportunities for growth，Baccarat strategy simulator user engagement and revenue generation. 

“We are excited to pioneer this space， delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors."

Thomas Willomitzer， Founder and CEO of Snapscreen， added: “Offering Shazam for TV as an app was always on the agenda. 

“The overwhelmingly positive feedback of end users on the one side， and the huge monetisation opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce， drives our B2C strategy.”